Traditionally, creating links was a big reason why businesses used social networks like Facebook and Twitter as part of their marketing campaigns. But now the landscape is changing, and Google+ is rising into prominence now that Google is integrating many of its apps like Google Places, Google+ Local, and Blogger.
Even business giants like Starbucks and The Economist have revealed that much of their social media use is for SEO purposes rather than social purposes. The Economist’s senior director of audience development, Chandra Magee, said:
Even business giants like Starbucks and The Economist have revealed that much of their social media use is for SEO purposes rather than social purposes. The Economist’s senior director of audience development, Chandra Magee, said:
“There is potential there to help us get in front of new audiences ...
but it also helps with our SEO strategy
because our posts on Google Plus actually show up in our search engine results.”
With that being said, start posting!! It may be unrealistic for you to be monitoring all your social networking accounts every day, but you need to develop a plan for your business. Whether you decide to post on a monthly, weekly, or daily basis, just do it! Not only will you expand your online presence, but you can consider it an important SEO tactic.