Monday, March 17, 2014

Why Your About Us Page Matters

One of the biggest reasons why guests choose bed and breakfasts over chain hotels is for the personality. And where does a bed and breakfast get a lot of its personality ? From its owners and innkeepers.

Your decor, pace, and breakfast choices give your bed and breakfast all the special touches that set you apart from a lifeless hotel. The personal interactions with the innkeepers are often something that guests look forward to, and they will remember for a long time.

This means that you, yourself, can be a selling point for your bed and breakfast. A personal and inviting About Us page can really encourage a potential guest to click your Book Now button. As you consider your own About Us page, think about these questions:
  • Why do travelers come to my area ?
  • How do I relate to my guests ?
  • What do I (myself, not my property) offer to my guests ?
For even more ideas, refer to these examples presented by WDL.

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