Thursday, March 20, 2014

Do You Have A Mobile Site Yet ?

BnBwebsites Gen5 Mobile App
BnBwebsites Gen5 Mobile App
A press release by Marin Software forecasts that by December 2015, 50% of Google paid search clicks will be made on mobile devices. They report that rising conversion rates of paid search ads on mobile devices is a big indicator that consumers are becoming more and more comfortable with the idea of making purchases on their smartphones and tablets.

As an owner and/or innkeeper, you need to be aware that lots of your potential guests are accessing your website from mobile devices, rather than through desktop computers. If your website performs poorly on smartphones or tablets, that could lead to lost bookings.

A sleek mobile app is a great way to make sure that your mobile visitors can load your site quickly and get the essential information they need, that will lead them to making a purchase then and there. BnBwebsite's new Gen5 mobile apps are specifically designed for speed and accessibility.

The Gen5 mobile apps only cost $100 to set up, and $10/month for hosting. Compare that to the cost of a reservation that is lost because your website wouldn't load fast enough on a visitor's smartphone, and the choice is simple.

Contact us at Info@BnBwebsites.com to get your mobile app built, and don't risk missing out on the growing mobile market.

Monday, March 17, 2014

Why Your About Us Page Matters

One of the biggest reasons why guests choose bed and breakfasts over chain hotels is for the personality. And where does a bed and breakfast get a lot of its personality ? From its owners and innkeepers.

Your decor, pace, and breakfast choices give your bed and breakfast all the special touches that set you apart from a lifeless hotel. The personal interactions with the innkeepers are often something that guests look forward to, and they will remember for a long time.

This means that you, yourself, can be a selling point for your bed and breakfast. A personal and inviting About Us page can really encourage a potential guest to click your Book Now button. As you consider your own About Us page, think about these questions:
  • Why do travelers come to my area ?
  • How do I relate to my guests ?
  • What do I (myself, not my property) offer to my guests ?
For even more ideas, refer to these examples presented by WDL.

Friday, March 7, 2014

Proof Positive That Social Media Activity Can Help Your SEO Efforts

Traditionally, creating links was a big reason why businesses used social networks like Facebook and Twitter as part of their marketing campaigns. But now the landscape is changing, and Google+ is rising into prominence now that Google is integrating many of its apps like Google Places, Google+ Local, and Blogger.

Even business giants like Starbucks and The Economist have revealed that much of their social media use is for SEO purposes rather than social purposes. The Economist’s senior director of audience development, Chandra Magee, said:

“There is potential there to help us get in front of new audiences ... 
but it also helps with our SEO strategy 
because our posts on Google Plus actually show up in our search engine results.”

With that being said, start posting!! It may be unrealistic for you to be monitoring all your social networking accounts every day, but you need to develop a plan for your business. Whether you decide to post on a monthly, weekly, or daily basis, just do it! Not only will you expand your online presence, but you can consider it an important SEO tactic. 

Thursday, March 6, 2014

Google is upgrading their Google Maps Business Listings

As Google Places becomes bigger and bigger, Google is making some changes during the transition. If there are any conflicts between your Google Places and/or Google Maps listings, Google will contact you by email with instructions on how to resolve these conflicts - so keep your eyes open for these messages.

Google Places listings are important for your business because they provide an easy way for visitors to get directions to your property, and the listing is part of your Google+ Local identity.

Read this article by Search Engine Land for more specifics regarding the Google Places/Maps conflicts.

Monday, March 3, 2014

Google is including Restaurant Menus in their Search Results

This weekend, Google announced that they are officially displaying restaurant's menus right in their search results.

Click here to see their announcement, including an example of what the menu will look like.

One important thing to notice is that Google is demonstrating the types of searches their new algorithm is designed to fulfill. The example search is, "show me the menu for Fonda San Miguel." This is a sign that your website's headlines and text should be answering these types of questions, in a conversational manner. If you do that, Google will likely see your site as being more relevant and useful to the web surfer.

The other thing to keep in mind is that we aren't sure exactly where Google is getting their menu details. It's possible that they get their data from directory websites like AllMenus.com or Gayot.com, or they could be getting it from your own website. Either way, all owners/innkeepers whose property includes a restaurant should make sure that their menu is posted correctly and completely on their website, as well as on restaurant directory websites.

This article by Search Engine Land has more details, including some other questions that are still unanswered.