Thursday, March 26, 2015

Do Google's reports contradict each other?

Google has two tools that can evaluate the usability and mobile-friendliness of your website:
But users have been noticing that the two reports can sometimes contradict each other. The Mobile-Friendly Test results are successful, but Google Webmaster Tools will say that your website has errors on every single page. 

If the Google Webmaster Tools Mobile Usability evaluation says that you have unresolved issues, those should certainly be addressed as soon as possible. But it doesn't necessarily mean that your website isn't ready for the April 21 update to Google's algorithm that will adjust website rankings based on mobile-friendliness. 

As we described in another post, the best way to quickly check on your website's readiness is to see if your website is tagged with the Mobile-friendly label:

Screenshot of the Google Mobile-friendly label on the listing

Tuesday, March 24, 2015

Google's Upcoming Mobile-friendly Algorithm Update

As you probably know, more and more people are relying on mobile devices for their daily online activities. Your smartphone is no longer just for Facebook and Instagram. You can now manage your bank account, get important news, or even book a room at your favorite bed and breakfast from your smartphone or tablet.

Google announced recently, “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.” In the same statement, Google says that starting April 21, 2015 mobile-friendliness will become a stronger ranking signal that will have a “significant impact” on search results. (Google also announced changes to how mobile apps are indexed and ranked, although that isn’t as pertinent here)

BnBwebsites has always advocated mobile-friendly web design. Our specially-designed mobile websites are built specifically for fast load times and for providing essential information for users on the go.

There is an easy way to know whether or not Google recognizes your website as mobile-friendly: simply do a Google search for your site on a mobile device. If your site meets the most basic guidelines, you will see a special Mobile-friendly label like the one below:

You can also analyze your website using Google’s Mobile-Friendly Test for more details about the specific criteria that will earn your site the Mobile-friendly label.

We want to make sure that your business is in good standing with Google by making your information accessible to mobile users and that you are ranking as high as possible for important keyword phrases. In preparation for the April 21 date, BnBwebsites is offering current clients streamlined Mobile-friendly mobile websites for just $100 setup and $10/month hosting. 

We also want to announce that in the coming months, we will be officially unveiling our functional and beautiful websites in the Responsive Web Design (RWD) configuration. The need for standalone desktop and mobile websites is eliminated with RWD by providing a properly scaled website regardless of what platform the visitor happens to be using. This gives your business even greater accessibility and is Google's recommended design pattern. All BnBwebsites clients will receive the full $100 trade-in value of the mobile websites to go towards a RWD upgrade. 

Please contact BnBwebsites at 801-894-9492 for a quote on your RWD upgrade and get yourself on the waiting list early.