Article: To Flash or not to Flash

When a visitor lands on your website, are they able to view all the elements you so strategically placed on your homepage? Is the layout pleasing to the eye? Will all the elements load on your visitor’s screen? And if your visitors are seeing all your information, how much of that will be indexed by the search engines? These are important questions to ask when using different types of technologies, like Flash, on your website. So what exactly is Flash, and what are the benefits and downsides of using this software on your website?

Flash is a type of animation software from Adobe commonly used in web programming. It’s a lot like a video with fancy special effects. In fact, the main benefit of using flash on your website is visual appeal.

With flash you can create eye-catching web pages that have a “wow” effect, complete with moving pictures and changing words that can draw a visitor deeper into your website. A good looking website does matter, and Flash can help trigger an emotional response in your potential customer that can result in higher online bookings.

However, there are a few potential pitfalls to using this software that may exclude certain visitors from viewing your website the way you had intended. To help you make an educated decision, here are a few points we think are important for you to know and understand before using Flash.

Click here to continue reading...