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Newest Live Site: American Country

on August 10, 2012

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Congrats to American Country Bed and Breakfast for debuting their new website this week!

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The Importance of Professionally Branded Email Addresses

What is a Branded Email?
This is a professional email account that uses your own website's domain.

Why is a branded email account important? Each type of email says something about your business. You can communicate professionalism or a lack thereof by the type of email account you use for business interactions. There are three different classifications of business email addresses.
1) PERSONAL The username and domain don't relate to your website in any way. This can make you look like a scammer or a hobbyist. Examples: sdmerrill12@aol.com, shaundm@msn.com, shaun@gmail.com, sdm375@hotmail.com, shaundmerrill@comcast.net
2) OFF-BRAND The username mentions your business, but the domain is not yours. This is usually because you don't know how to set one up, but is less professional and diminishes customer confidence. You also advertise someone else's website with every email you send. Examples: bnbwebsites@gmail.com, bandbwebsites@aol.com, bbwebsites@msn.com, bnbwebsites@ho…

Google My Business Short Names

Google is rolling out a new feature for Google My Business (GMB) listings - Short Names.

Think of your GMB Short Name like your Twitter handle or your Instagram username.
EX: @bnbwebsites
The primary function of your GMB Short Name is to provide a condensed URL that you can easily distribute.
EX: g.page/bnbwebsites
You can give this short URL to customers who may not be sure how to leave you a Google review. Or it might help someone find you on Google Maps.

There are several useful applications for your GMB Short Name so be sure to claim yours right away, as each Short Name must be unique.

If you're not sure how to create your GMB Short Name, we love this article by Chatmeter: Google Adds Short Names – Here’s What You Need to Know

Why should I have High Quality Images?

Ask yourself: What is the first thing I notice about a great website?

Things that would come to mind would probably be logos, website design, and images. Generally, we are more drawn to sites that are aesthetically pleasing to us, this is due to us being able to process images quicker than reading. If that’s the case, then the images on our websites have an impact on the visitors that land on our homepage and subsequent pages, and more importantly: we have a duty to make sure those images are crisp, clean, and appropriate for our purposes. With that being said, you’ll end up asking yourself: How can I make my site picture perfect? So here are a couple things to consider:

Professional photography

Hiring a professional photographer is beneficial in numerous ways. When you hire a professional you get crisp, high-quality photographs that will fit your needs. What you get is a trained eye for photography’s many unwritten rules, and a fresh perspective on the subjects that you wish to capt…

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