The Benefits of Blogging.
Blogging, blogging, blogging. You hear us say how important it is for you to blog. But you think, what is a blog and who has time for it? And why should I blog, anyway? Many of you don’t blog because you don’t have a blog, or because you don’t see how the investment of time is going to help your business. Having a frequently-updated blog can be one of your most powerful weapons in your web marketing arsenal because it can be indexed and ranked by search engines. Here we give you a simplified run-down of how some of it works so you can get the most out of your blog.
What is a blog?
Blogger puts it very simple when they say " a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not."
Content on your blog can be beefed up with search engine keywords.
Say you have a website with 10 pages that have been optimized with keywords. Suppose you consistently blog once a month for one year. Now you have an additional 12 pages in the search engines that will point to your website. Having a lot of posts with quality content involving keywords helps you to be found in search engines.
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