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Recently went live: The East Wind Inn

on March 08, 2013

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We love the clean, simple, uncluttered design that compliments the charm of this Maine bed and breakfast.

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Why is Google saying that I'm only a 3-star hotel?

On your Google My Business listing, you see something like this: Your reviews say that you're rated 4.3 stars but why is Google calling you a 3-star hotel? The 3-star hotel classification is part of what Google Maps calls the " place label ". The place labels shown on Google Maps are determined algorithmically based on a large number of factors. One factor these algorithms consider is the accuracy of the business information and the richness of the content associated with the business. Google Maps gathers your business information through a number of sources , including: your Google My Business listing your website information available on Online Travel Agency websites The important detail here is that the classification assigned in your place label is separate from the overall star rating from your reviews. It's completely possible for a 5-star hotel to have poor reviews, as it is possible for a 3-star hotel to have 5-star reviews from guests.

3 Ways to Build a B&B website

3 Ways to Build a B&B website When it comes to lodging marketing, a well-designed website is the most powerful tool BnB owners can use to convince travelers to book a room at their bed & breakfast. Websites are the best place to showcase your business, engage with your guests, and impress potential customers. For many, building and designing a responsive webpage can be a challenge, especially if they don’t have much experience in website development. Here are 3 ways to build a website for your lodging business: DIY If you choose to work on the web design for your BnB on your own, there are a wide variety of website builders or CMSs that offer web design packages for different businesses. Here are two of the most popular ones: Wix It offers a wide range of website templates specifically designed for hotels and BnBs. These designs include an online booking system and client interaction tools. Although Wix offers free plans, only monthly paid subscriptions let you connect the do

3 Successful Marketing Strategies for Your BnB

3 Successful Marketing Strategies for Your BnB The hospitality industry is one of the most competitive in the world. Building a brand in such a dynamic market is a challenge for many BnB owners. Luckily, there are many innovative marketing strategies that can help your business grow. Here you will find three powerful marketing tips for your BnB: Create a User-friendly Website Most people will get the first impression of your BnB from your webpage. It is important to make sure that your website is eye appealing. Moreover, a website that is simple and well-organized will help your visitors find the information they need quickly and easily. Here is a list of key elements that a good website should have: Personalized style Simple layout Perfect grammar and spelling High-quality photos Compelling Headlines or Titles Call to Actions If you are looking for ideas, check out these awesome website designs . Make Your Business Visible with SEO Using Search Engine Optimization is an affordable

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