Due to its effectiveness and affordability, most companies rely on social media networks to achieve their marketing and branding goals. According to Statista, in 2017, 90% of U.S. businesses used social media for marketing purposes.
Social media platforms are incredibly powerful in the hospitality and travel industry. Besides looking for trip ideas online, travelers use Facebook, Instagram, Pinterest, and other platforms to book travel activities, share photos, and post reviews. Through social media, bed and breakfasts can not only build their brand but also enhance their guests' experiences.
Building a successful online presence can help your BnB stand out, bring traffic to your website, and increase online bookings. If you want to expand your BnB business, here are five ways social media can help you achieve it.
Target the Right Audience
Identifying the groups of people most likely to be interested in your service is key to any successful marketing campaign. Social media can provide you with the data you need to engage with the right audience.
Platforms like Instagram and Facebook can provide you with insights about your current customers. Learning more about their age, gender, location, interests, and income levels can help you get your message across to the right people.
Social networks also serve as a tool to analyze your competitors. See who they engage with and how they do it. The chances are that the groups of people they are connecting with are valuable for your business as well.
Enhance Guest Experience
The guest experience begins the moment travelers start searching for a hotel or bed and breakfast. Social media sites are a great channel to engage with current and potential customers while still planning their trip.
Social networks can also help you enhance customer service. Through them, you can connect with your guests and solve their inquiries and problems immediately. Besides, you can also use your platforms to inform your audience about promotions, special deals, and social events.
Create a Brand Identity
Social media accounts are the perfect platforms to share what makes your Bed & Breakfast different from other lodging options. Create and share content that is relevant for your target audience to help your BnB stand out.
Reach New Customers
Besides helping you retain customers, social networks can help you reach potential customers. Platforms like Facebook, Twitter, Instagram, and Pinterest are the ultimate tool to inspire people to visit your website.
Generate More Direct Bookings
Social media makes it easier and quicker for people to book a room at your BnB. Many booking systems allow clients to make their BnB reservations directly through platforms such as Facebook and Instagram.
Having a strong presence on social media sites can help you bring traffic to your website, increase sales, and build customer loyalty. If you are looking for digitals marketing agency with years of experience in the BnB industry, BnBwebsites is your best choice.