As recently as August 2017, Google was estimated to have over 80% of total search engine market share:
With that in mind, it's incredibly important that your business is listed fully and correctly in Google's database.
This will ensure that searchers see your correct NAP (Name, Address, Phone) information, reviews, and calls-to-action to visit your website or get directions to your location:
Even more recently, Google has opened up Google Posts functionality to all businesses with Verified Google My Business listings.
This allows businesses to promote events, specials, products, and more, with a call-to-action directly to reservations, newsletters, etc.
But before you can start publishing content directly to Google search and maps pages, your Google My Business listing must be Claimed and Verified.
Go to google.com/business to get started.
With that in mind, it's incredibly important that your business is listed fully and correctly in Google's database.
This will ensure that searchers see your correct NAP (Name, Address, Phone) information, reviews, and calls-to-action to visit your website or get directions to your location:
Even more recently, Google has opened up Google Posts functionality to all businesses with Verified Google My Business listings.
This allows businesses to promote events, specials, products, and more, with a call-to-action directly to reservations, newsletters, etc.
But before you can start publishing content directly to Google search and maps pages, your Google My Business listing must be Claimed and Verified.
Go to google.com/business to get started.