How to Get More Direct Bookings on Your BnB Website
When it comes to advertising your BnB, your website is without a doubt the most important marketing tool to help your business thrive. A well-designed website along with SEO will help you increase direct bookings and ensure guest loyalty.
Design a Functional Website
A website is the first place where people look for information about your Bed and Breakfast. Make sure you offer a great user experience with these tips on webpage design:
Use simple layouts that are easy to use and navigate for anyone.
Make sure that your page adapts to any devices or screen sizes by making your website responsive.
Make it easy to contact you through live chat, email, or phone call.
Add a blog section to create and share content related to your BnB.
Use attractive pictures and well-written text, including all the information that the average user expects to find on a BnB website such as check-in times, amenities, breakfast options, and policies.
Make your Website Visible with an SEO Action Plan
Once you have designed and launched a website, it is time to make it visible with Search Engine Optimization actions. SEO is the most cost-effective marketing strategy to improve your website’s traffic and increase your online bookings.
Follow these tips to optimize your webpage:
Create unique page titles and meta descriptions.
Do some research on your area and main competitors.
Choose the right keywords and include them within your content.
Make sure that your webpage loads fast.
Keep It Simple
Guarantee a great customer experience with booking and payment options that are simple and efficient.
Having an easy online reservation system with step-by-step instructions is essential to increase your B&Bs online bookings. You can also enable direct bookings from social platforms such as Facebook and Instagram.
Expand your BnB company with BnBwebsites
To expand your BnB, you must work with experts that provide effective online branding.
With more than 10 years of experience, BnBwebsites is the best hospitality marketing agency to help your bed & breakfast get more bookings. Contact us now to get a FREE website analysis.